Improving Your Ad Copy – How to Do It, and What It Looks Like

The term “advertising copy” (ad copy) is admittedly pretty broad. There are plenty of ways you can spend your advertising...

The Importance of Social Proof and How to Build Yours

We’ve all heard stories about people waiting in line for ridiculously long amounts of time for new product releases, movie...

Demystifying Search Engine Optimization (SEO) in 2017

Search engine optimization (SEO) is ever-evolving. It’s an often mysterious, and more-often-than-not frustrating, endeavor for local business owners. Even if...

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