Have you dipped your toes into the paid social media waters? If it looked questionable to you, not to...
Does your small business really need social media? Considering that more than half of customers learn about new brands...
In the traditional sense, a blurb is a promotional description of a book, written by the author, designed to...
You used to call me on my cellphone (in Drake’s melodic voice) … and that was it, but now...
What’s in a name? For a business owner, everything. Your business name is often the first introduction of your...
Social media is the pinnacle of marketing — especially for small businesses. But tactics that worked yesterday might not...
SEO is crucial when it comes to getting discovered and reeling in customers. It’s how your business communicates with...
By Margie Zable Fisher Here’s some pandemic-related good news for health and wellness businesses: COVID-19 has emphasized an increase...
Like it or not, big tech is intertwined into our everyday lives. You most likely found this blog via...
The holidays are a busy time for small and medium businesses. Your Black Friday marketing efforts are in full...
For many folks, it’s the most wonderful time of the year. But for those of us living in reality,...
Whether you’re starting a new business or just kicking off your business’s journey into social media, a Facebook Business...
Growing your social media following can feel like a very, very … very slow game, especially for business accounts....
The most seasoned player in the video streaming game, YouTube, is looking to keep up with the kids, Instagram...
Content creator— it’s a title often used interchangeably with social media influencer. Maybe you’re thinking, “No way, not me!...
We’ve all been there: Stuck trying to figure out what kind of promotion to run to showcase your new...
Quick fire Q&A: Q1: Do you need to learn about TikTok for business? Q2: Do you have time for...
Another social media app? I can hear your collective sighs. But hear me out: Clubhouse is one place you...
Running a small business often means working on a tight budget and a tight timeline, but there’s no reason...
Customer Relationship Management (CRM)
Attention small business owners: Are you searching for a way to keep up with industry happenings or find that...
The time has come. You’ve stepped out of faith and you’re ready to launch your business. Startup costs are...