How Do You Know the Value of a Customer? 3 Ways
Before you spend a buck on advertising or marketing, this is the first question: What is a new customer worth...
Roundup: 3 Tactics to Build Customer Loyalty
Three different tactics that share one common insight: With customers so ready to jump to another brand or vendor, your...
Customer Satisfaction Goes Down and Down
The American Customer Satisfaction Index, based on interviews with 70,000 consumers about their satisfaction with foreign and domestic products, fell...
Fast Track to the Top on Google: Answer Boxes
Type searches in Google—especially questions in whole phrases like “how much is a …”--and the pages that come back increasingly...
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