12 Best HVAC Websites (& How to Design Your Own)

Have you been looking for ways to turn up the heat on your HVAC website? 

Your site should do more than just exist — it should inspire customers to pick up the phone and call you. And, to do that, you need to have the right information present, and it needs to be formatted for SEO (search engine optimization). At the same time, your site should be visually appealing and build trust with your existing customers. That might sound like a lot, but don’t worry — it’s easier than you think.

Today, we’re diving into some of the best HVAC company websites. We’ll break down what they’re doing right and highlight ways you can improve your own site. Then, we’ll review practical tips to make your site stand out. Let’s get started.

1. 1st Choice Heating & Air Conditioning

1st Choice Heating & Air Conditioning is a great example of an HVAC website because it consistently appears at the top of search results for “HVAC company near me.” 

This company does a lot right, but we’re focusing on its header today. The website features a large red “Request Service” button, making it easy for customers to take action. The phone number is prominently displayed in a large font, and financing options and special offers are positioned at the top of the page, addressing common customer concerns immediately.

What We Like:

• Clean design
• Phone number in a large font
• Big red button for easy service requests
• Financing and offers displayed upfront
• Locations listed on the homepage

2. Coastal Heating & Cooling

Coastal Heating & Cooling ranks high in search results, and its website shows why. Scrolling through the homepage, you’ll see a strong emphasis on customer reviews. The site even lets visitors filter and view reviews from Yelp and Google, making it easy for potential customers to gauge the company’s reputation.

What We Like:

• Reviews are easy to browse
• Simple booking process
• Visually appealing design
• Locations clearly listed on the homepage

3. AnyDay Heating & Cooling

AnyDay Heating & Cooling has one of the most unique HVAC websites on the Internet. It stands out with original artwork, giving it a fresh and professional feel. The site also includes a chat option for quick scheduling, and its homepage prominently displays locations and deals. Plus, the company’s best features are highlighted in large fonts to grab its customers’ attention right away. 

What We Like:

• Unique artwork
• Easy service scheduling
• Convenient chat option
• Special discounts are showcased

4. Just Right Services

Just Right Services has a beautifully designed website with a unique feature showcasing past projects. A service area map allows visitors to click on locations and view photos of completed jobs, along with customer reviews. In addition to the interactive map, the site makes it easy to find services and schedule an appointment with a prominent call-to-action button.

What We Like:

• Interactive map displaying past jobs and reviews
• Simple service scheduling
• Discounts are prominently displayed

5. Capistrano Air

Capistrano Air’s website strategically uses large fonts and bold colors to direct visitors’ attention to key elements on its homepage. A big blue button makes requesting service effortless, while a bright red button highlights special deals. Everything a new customer needs is visible without scrolling, making it one of the most user-friendly sites on our list.

What We Like:

• Clear buttons for special offers and service requests
• Bright, attention-grabbing colors
• Everything essential is placed at the top
• Clean, modern design

6. Jenergy Air Services

Jenergy Air Services understands that trust is crucial in the HVAC industry. That’s why its homepage features awards and certifications, giving customers confidence in the company’s expertise. Instead of using stock photos, this brand showcases original images, including family photos, reinforcing its identity as a family-owned business.

What We Like:

• Awards displayed on the homepage
• Original, authentic images
• Family-owned branding
• Phone number displayed in large font

7. Brody Pennell

Brody Pennell’s website is sleek and user-friendly. It checks all the boxes for a great HVAC site: reviews are prominently displayed, scheduling a service is easy, and specialty services — like 24/7 availability — are featured at the top of the page. Visitors can also use a chat function to contact the business and get a quick response via text.

What We Like:

• Convenient text/chat option
• Reviews displayed upfront
• Easy service scheduling
• 24/7 emergency services listed prominently

8. Grasshopper Heating & Cooling

Grasshopper Heating & Cooling sets itself apart by featuring original artwork and introducing its team on its homepage. Its brand persona is very clear, and this personal touch makes potential customers feel more comfortable inviting technicians into their homes. The site also lists top services upfront and allows users to browse reviews effortlessly. 

What We Like:

• Custom artwork
• Staff members prominently featured
• Key services displayed at the top
• Easy-to-navigate reviews
• Simple service scheduling

9. Big H & A

Big H & A keeps it simple — and that’s what makes it work. Visitors can easily book a service, find a discount, and browse photos of previous jobs. The standout feature is the FAQ section, which builds trust by answering common customer questions about repair times and pricing. This site’s minimalist theme and easy navigation are why it’s on our list.

What We Like:

• FAQ section for transparency
• Discounts clearly listed
• Photos of past work
• Easy service scheduling

10. Cold Stinger Heating & Air Conditioning

Finding time to call and book an appointment is a hassle for many HVAC customers. Cold Stinger Heating & Air Conditioning solves this problem by allowing online booking right from the homepage. The company also provides multiple contact options, including phone and email, making it as convenient for customers to contact them.

What We Like:

• Online booking available
• Reviews displayed on the homepage
• Large, easy-to-find “Call Us” button

11. AC Plus Heating & Cooling

AC Plus’s website does many things right, but its blog is a standout feature. The blog shares seasonal tips for equipment maintenance and features original artwork to keep visitors engaged. The site also includes an in-depth FAQ section and a “Meet the Team” page with employee photos. This content builds trust with potential customers and grows the brand’s online presence.

What We Like:

• Blog section prominently featured
• Reviews easy to browse
• Comprehensive FAQ section
• “Meet the Team” page adds a personal touch

12. Custom Heat

Custom Heat, a UK-based HVAC company, has a uniquely structured website. The homepage features a drop-down menu that lets visitors quickly select what they need, like booking a service, requesting a quote, or researching information about the brand.  The site also boasts thousands of reviews, making trusting this brand’s services easier.

What We Like:

• Intuitive drop-down menu
• Reviews showcased upfront
• Active blog section
• Easy online booking

Tips for Best HVAC Website Design

Ready to design your own website? Here are four design tips for building an HVAC website. 

1. Include a prominent call to action.

Your website should guide visitors toward taking action, whether scheduling a service, requesting a quote, or calling for more information. Make sure your call-to-action buttons are bold, clear, and easy to find.

Here’s an example of a call to action button:

Notice how it has big fonts, bright colors, and action-oriented language that’s clear and concise. 

2. Ensure you have a clean design that’s easy to use.

A cluttered website can be overwhelming. Stick to a simple, well-organized layout with intuitive navigation so visitors can quickly find what they need.

In other words, don’t put everything on your homepage. Your homepage should link to key webpages that provide the core details about your business — like how to book an appointment or contact you for support.

It might help to map out your site. Visualizing each page with branches and subtopics will help you structure your site in a user-friendly way. 

3. Highlight positive reviews.

Customer testimonials help build trust. Display reviews prominently on your homepage and consider integrating third-party review platforms like Google or Yelp.

You can also build customer testimonial pages like this one:

Our site features stories from customers who describe how our product improved their businesses. These stories show that our products work and that we provide a good customer experience.

4. Promote your unique offerings.

What sets your HVAC business apart? Whether it’s financing options, 24/7 emergency services, or seasonal discounts, make sure these features are clearly visible on your website.

Not only will these mentions promote your services, but they’ll also make your site easier to find. Search engines like Google use these features in their search results. If customers search for “emergency A/C repair,” your site might appear if you make it clear that you offer this service. 

Design Your New and Improved HVAC Website

A great HVAC website does more than look good—it needs to be functional, informative, and easy to navigate. By incorporating some of these top features, you can create a website that attracts more customers and builds lasting trust.