What is A/B Testing? (The Ultimate Guide for Small Businesses)
If you’ve ever asked yourself, “Is this headline working?” or “Would more people click if the button were red?” —…
Sara Eden · 6 min read
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Thryv Contributor
Sara Eden is a Content Strategist who blends big-picture creativity with detail-loving precision. She’s been a professional copywriter since 2008, following over a decade as a graphic designer. Her superpower is seeing from multiple points of view, which inspired her unique approach to messaging. She’s started four businesses and has a passion for helping entrepreneurs grow their impact. When she’s not crafting content, she’s probably reading, watching, or writing a story — or hanging out with her two sons and her three-legged cat Ali.
If you’ve ever asked yourself, “Is this headline working?” or “Would more people click if the button were red?” —…
Sara Eden · 6 min read
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