Could the Introduction of Twitter's Hearts Increase Brand Engagement?
If you’ve spent any time on Twitter, you’re likely already familiar with the retweet button and the star button to...
Push Notifications Effective Among Millennials
Today’s always-on culture may pay off for retailers who send push notifications, especially those who target Millennials. Not only do...
Social Media Crisis Management [Infographic]
Marketing your business on Twitter can be something of a double-edged sword. When it's done well, it lets you connect...
Paid Search Continues to Produce
A set of studies generated by several companies (Adobe, Kenshoo, Merkle/RKG, and IgnitionOne) finds that the surge in search ad...
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