Google's Bid Simulator Goes Mobile

According to some recent data from Google, "shopping-related searches on mobile have grown more than 120% year over year and...

New Analysis Sees Resurgence of SMS

Mobile marketing company 3C interactive just released an analysis that sees SMS in a period of resurgence. For small businesses...

Could the Introduction of Twitter's Hearts Increase Brand Engagement?

If you’ve spent any time on Twitter, you’re likely already familiar with the retweet button and the star button to...

Push Notifications Effective Among Millennials

Today’s always-on culture may pay off for retailers who send push notifications, especially those who target Millennials. Not only do...

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