Quick Wins: Content Repurposing Strategies for Small Businesses

Creating fresh content every week can feel overwhelming, especially when you’re wearing multiple hats as a small business owner. The good news? You don’t always need to reinvent the wheel. By using smart content repurposing strategies, you can maximize the value of what you’ve already created, saving time while continuing to drive engagement and conversions.

Why Repurposing Content Works

Repurposing is about more than recycling. It’s taking high-performing content – whether a reel, testimonial, or product highlight – and reformatting it for new platforms or updating it for fresh relevance. This approach lets you:

• Save hours on brainstorming new ideas
  
• Ensure your audience sees your best content more than once
  
• Stretch the lifespan of top-performing posts
  
• Stay consistent without burning out
  

Instead of constantly chasing new ideas, repurposing allows you to focus on what’s already proven to convert.

Building a Calendar of Quick Wins

The easiest way to start is by creating a calendar of prompts. A content calendar gives you a clear structure for when and how to reuse your content. Here’s a simple framework:

Weekly Content Repurposing Prompts

• Monday: Share a customer testimonial you’ve already posted, but turn it into a short reel with text overlay.
  
• Wednesday: Reshare your top-performing product or service highlight from last quarter, with an updated caption.
  
• Friday: Turn an educational post or FAQ into a carousel graphic for Instagram or a quick LinkedIn tip.
  

By assigning content formats to days of the week, you remove the guesswork and keep a steady flow of engagement across your channels.

Formats That Convert

Here are a few formats that work especially well when repurposing:

• Reels: Take your top-performing clips and republish them with updated text, trending audio, or a refreshed caption.
  
• Testimonials: Share past reviews again, but this time turn them into video slideshows or Stories.
  
• Product Highlights: Update older highlight posts with seasonal angles (e.g., “Best-seller for fall” or “Holiday must-have”).
  

Educational Content: Convert blog posts into bite-sized tips for social or short video snippets.

Each format not only breathes new life into existing content but also reaches new audiences who may have missed it the first time.

Thryv Tip: Automate with Content Scheduling Tools

Consistency is key, but posting manually can be a drain. That’s where content scheduling tools like Thryv’s come in. With Thryv, you can:

• Queue up weeks of repurposed posts in advance
  
• Reuse top-performing social posts with just a few clicks
  
• Schedule republished reels and testimonials at peak engagement times
  
• View performance metrics to decide what to repurpose next
  

By setting up a month’s worth of repurposed content in one sitting, you free up your time for running your business while staying visible online.

Republish What Works

Not every post deserves a second run, but the best-performing ones absolutely do. Review your analytics and look for:

• Posts with the most likes, comments, or shares
  
• Reels with the highest completion or replay rates
  
• Testimonials that sparked engagement or new inquiries
  

Once identified, republish these winners. Change the caption, update the design, or tailor it for another platform. The key is making it feel fresh while keeping the core message intact.

Turn Past Posts into Future Growth

For small businesses, content repurposing strategies are more than a time-saver—they’re a growth strategy. By building a simple calendar of prompts, leveraging high-converting formats like reels and testimonials, and utilizing Thryv’s content scheduling tools to automate posting, you’ll maintain consistent marketing without increasing your workload.

Instead of chasing the next idea, give your best-performing content another chance to shine. The result? More engagement, more visibility, and more conversions – with less effort.