Allison Sakounthong
Blog Content Manager
Allison is the Blog Content Manager at Thryv, bringing a background in journalism and over 15 years of marketing experience. She began her career as a local reporter before moving into content creation and strategy for B2B and B2C audiences. Allison has launched and managed multiple blogs for SaaS, fintech, and consulting companies, ensuring brand optimization across channels. Her strengths include research, writing, and cross-functional collaboration. She’s passionate about crafting compelling content that drives results. Outside of work, she enjoys life with her husband, their two boys, and two pets—often found camping, biking, snowboarding, or exploring parks, playgrounds, and beaches with her active family.
Latest blogs by Allison Sakounthong
CRM for Small Business
How to Build a Customer Engagement Automation Strategy for Q4
As Q4 ramps up, every small business owner is looking for ways to close out the year strong – without…
Allison Sakounthong · 3 min read
Local Marketing
The Power of Social Media for Small Businesses: Smarter Ads, Bigger Impact
Social media has become one of the most powerful tools small businesses can use to grow. But it’s not just…
Allison Sakounthong · 2 min read
Seasonal Marketing (Holidays)
Fright-Free Reputation Management for Small Businesses: Avoid Seasonal Marketing Mistakes
Seasonal marketing campaigns—especially around high-engagement holidays like Halloween—are powerful opportunities for small businesses to connect with customers. Themed promotions, festive…
Allison Sakounthong · 2 min read
Small Business Spotlight
Small Business Growth Solutions: How Thryv Helped Paternity Testing Solutions Scale Smarter
When Roscoe Cartwright launched Paternity Testing Solutions in Frisco, Texas, he wasn’t short on passion. After leaving a 20-year corporate…
Allison Sakounthong · 2 min read
CRM for Small Business
Marketing Analytics for Small Businesses: Scale Winning Campaigns Before Year-End
Running a small business often means juggling multiple priorities – managing operations, serving customers, and trying to make every marketing…
Allison Sakounthong · 3 min read
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