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Online Ads, Offline Sales? Bridge the Gap with CRM Software
If you buy pay-per-click (PPC) search engine ads for a local store or services company, you know The Gap: Online...
Survey Says: Businesses Increasing Mobile Marketing Budgets
Duke University’s Fuqua School of Business recently released their biannual CMO survey that showed respondents were prepared to increase their...
New Study Reveals Insight Into What Customers Expect Today
With the advent of digital technologies and the instant gratification they offer, customer expectations these days are higher than ever...
Pew Research Investigates Current Social Media and Mobile Messaging Trends
The non-partisan Pew Research Center recently released its “Mobile Messaging and Social Media 2015” survey, an analysis and comparison of...
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