Articles On Advertising
Advertising isn’t free, which makes it one of the last to-do items on many local business owners’ lists. But, advertising lets you target customers and measure your ROI, so you gotta budget for it. Here’s how to lessen the sting.
3 Places to Make a Splash on Small Business Saturday
In 2010, we recognized the first official Small Business Saturday, the little shopping day that...
Get Black Friday Ready with this Marketing Checklist
Rev your engine! It's time for everyone's favorite retail holiday. Things are sure to be different...
5 Tactics for Marketing Your Business This Holiday Season
(Excerpted from the Brandify webinar, “Five Tactics for Marketing Your Business This Holiday...
Advertising on Facebook: The Difference between Boosted Posts and Facebook Ads
I have a confession to make. Taco Tuesday comes twice a week in our household. My husband and I...
Stop Relying on the Luck of the Irish to Track Your SEM in 2019
Google and other popular search engines are notoriously tight lipped about their search engine...
Why Your Small Business Needs Instagram Stories Ads, and How to Use Them
Since Instagram’s creation in 2010, it’s grown by leaps and bounds. Right behind Facebook and...
How Much Do Facebook Ads Cost? You Could Be Overpaying
Here’s the deal: Facebook advertising does not have a set cost. It’s all based on competition...
SHARE THE LOVE: 7 CROSS PROMOTION MARKETING IDEAS & EXAMPLES FOR YOUR SMALL BUSINESS
There’s a reason “free advertising” is one of the top searched terms by local business owners...
11 Must-Try Methods for Stretching Your Marketing Budget
Marketing is an integral part of any business’ success. And for local businesses that lack big...
A Look at Your Business, According to Yelp
If you don’t know Yelp from a business listings or marketing perspective, you probably have used...
Improving Your Ad Copy – How to Do It, and What It Looks Like
The term “advertising copy” (ad copy) is admittedly pretty broad. There are plenty of ways you...
How to Find Free Stock Photos That Look Like Paid
Your usual choices on free stock photography sites: pictures of dollar signs falling from the sky,...
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