Webinar Recap Series: The New Small Business Growth Playbook for 2026 

Growing a small business has never been simple. But in 2026, the challenge is no longer just about getting more customers. It’s about creating a connected experience from the moment someone discovers your business to the moment they become a loyal customer who returns again and again. 

Today’s consumers have higher expectations. They use AI-powered search tools to find local businesses, expect near-instant responses when they reach out, and are more likely to stay loyal to companies that make every interaction feel easy and personal. 

Over the past month, Thryv hosted three webinars designed to help small business owners navigate this new reality. Together, these sessions revealed a clear roadmap for growth: 

Get found. Follow up faster. Keep customers longer. 

Here’s a look at the biggest insights from each webinar and how they fit together to create a stronger, more profitable business.

May 20, 2026 

The First Step: Make Sure Customers Can Find You 

Every customer journey begins with discovery. 

For years, businesses focused primarily on ranking in traditional search results. Today, however, consumers are increasingly turning to AI-powered search tools, voice assistants, and AI-generated recommendations to help them make purchasing decisions. 

That shift is changing how businesses need to think about visibility. 

The webinar explored how AI search engines gather information from across the internet to determine which businesses deserve to be recommended. While your website still matters, it is no longer the only source AI uses to evaluate your business. 

Instead, AI looks at a combination of signals, including: 

• Business listings  
• Online reviews  
• Website content  
• Social profiles  
• Customer feedback  
• Overall online consistency  

For small business owners, the takeaway was clear: visibility is no longer about optimizing one channel. It is about building trust across every channel. 

Key Insight 

Businesses that maintain accurate listings, actively manage reviews, and consistently publish helpful content are more likely to appear in both traditional search results and AI-generated recommendations. 

Why It Matters 

The best lead in the world has no value if customers never find your business in the first place. Visibility creates opportunity.

June 4, 2026 

The Second Step: Turn Interest Into Opportunity 

Getting found is important. 

But visibility alone does not generate revenue. 

Once a prospect reaches out, a new challenge begins: responding quickly and consistently. 

This webinar focused on one of the most common growth obstacles facing small businesses today. Leads arrive from everywhere. Phone calls. Website forms. Text messages. Social media. Online listings. 

Without a system in place, opportunities can easily fall through the cracks. 

The session highlighted a reality many business owners know all too well: most lost revenue doesn’t happen because there wasn’t enough demand. It happens because follow-up processes break down. 

A homeowner requests a quote after business hours. 

A potential client submits a contact form while your team is busy. 

A prospect calls and leaves a voicemail that doesn’t get returned until the next day. 

Each delay creates an opportunity for competitors to step in. 

Key Insight 

Speed and consistency often matter more than perfection. 

The businesses that win are frequently the businesses that respond first, stay organized, and maintain communication throughout the buying process. 

Why It Matters 

Every lead represents a customer who has already shown interest in your business. 

When follow-up becomes automated, organized, and repeatable, businesses can capture more opportunities without increasing their marketing budget. 

Visibility creates leads. Follow-up converts them.

June 18, 2026 

The Third Step: Turn Customers Into Long-Term Growth 

Many businesses invest heavily in attracting new customers. 

Far fewer spend the same amount of time thinking about what happens after the sale. 

That is where the final webinar shifted the conversation. 

Customer experience expert Joey Coleman shared practical strategies for building customer loyalty and creating experiences that keep people coming back. 

The session emphasized a simple but powerful truth: customer retention is often one of the fastest ways to improve profitability. 

Winning a customer once is valuable. 

Winning that customer repeatedly is transformational. 

From onboarding and communication to proactive service and follow-up, every interaction shapes how customers feel about your business. 

The businesses that create memorable experiences are often rewarded with: 

• Repeat purchases  
• Stronger customer relationships  
• More referrals  
• Better reviews  
• Higher lifetime customer value  

Key Insight 

Customer loyalty is rarely built through one big moment. It is built through dozens of small interactions that consistently exceed expectations. 

Why It Matters 

The most sustainable growth comes from customers who continue choosing your business long after the initial sale. 

Leads become customers. 

Customer experiences create advocates.

At first glance, these webinars covered three different topics: 

• AI-powered search  
• Lead management  
• Customer retention  

But together, they tell a much larger story. 

They represent the complete modern customer journey. 

A customer discovers your business through AI-powered search. 

They reach out and expect a timely response. 

They decide whether to buy based on the experience you provide. 

Then they choose whether to come back, leave a review, or recommend you to others. 

Each stage directly impacts the next. 

Better visibility creates more leads. 

Better follow-up converts more opportunities. 

Better customer experiences generate stronger reviews, referrals, and repeat business. 

Those reviews and referrals then strengthen your online presence, making it easier for future customers to find you. 

Growth becomes a cycle rather than a one-time transaction. 

The most successful small businesses are no longer treating marketing, sales, and customer experience as separate functions. 

They are creating connected systems that support the entire customer journey. 

When these pieces work together, businesses can: 

• Increase online visibility 
• Generate more qualified leads 
• Improve response times 
• Convert more opportunities into customers 
• Strengthen customer relationships 
• Generate more reviews and referrals 
• Increase customer lifetime value 
• Create more predictable revenue growth 

The result is not just more customers. It is a stronger, more resilient business that can grow efficiently without constantly chasing the next lead. 

In 2026, growth is no longer about winning one interaction. 

It is about building a customer journey that consistently earns trust at every stage. 

And the businesses that master that journey will be the ones best positioned to grow, compete, and thrive in the years ahead.